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Customer Care Excellence (Customer Care Excellence: How to Create an Effective Customer Care) 16.0%OFF

Customer Care Excellence (Customer Care Excellence: How to Create an Effective Customer Care)

by Sarah Cook

  • ISBN

    :  

    9780749457051

  • Publisher

    :  

    Kogan Page

  • Subject

    :  

    Industry & Industrial Studies

  • Binding

    :  

    PAPERBACK

  • Pages

    :  

    288

  • Year

    :  

    2012

₹

395.0

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₹

331.0

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  • Description

    Today s consumers are sophisticated, well informed and have high expectations of the services they want to receive. They want greater choice, speed of service, convenience and will not be "sold to" or manipulated. Companies that do not face up to these changes will lose market share. This fully updated sixth edition of Customer Care Excellence recognizes these trends and demonstrates in a clear, practical way how to develop and sustain a customer-service focus. The book places great emphasis on the strategic aspects of customer care gaining commitment, listening to customers, developing a customer-care ethos and motivating employees to deliver excellent service ensuring successful results. It explains how to exceed customer expectations at the front line, creating a memorable customer experience and encouraging an emotional connection with the brand.

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