DISTRIBUTION AND LOGISTICS MANAGEMENT

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The contemporary philosophy of distribution management has evolved from a ‘dark continent of marketing’ to a ‘strategic tool of marketing’ for gaining differential advantage in the hyper-competitive marketplace mainly driven by globalization and information technology. To exploit the strategic competency of distribution management, it is essential to have an integration of logistics with distribution system. Most of the texts available presently on these subjects lack this integrated approach. In this book, an attempt has been made to bridge this gap. Salient features Integration of logistics systems with distribution management in strat marketing perspectives. Enrichment of knowledge about distribution and logistics management in the information technology perspective. Highlighting strategic role of integrated distribution management for growth and long-term performance of physical product industries. Illustration of conceptual frameworks with best practices and contemporary

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D K Agrawal is an MBA with over twenty-two years of experience both in the academia and the industry. He is currently Associate Professor and Marketing Area Chairperson at the FORE School of Management, New Delhi. Table of Contents 1. Distribution :A Strategic Overview 2. Role of Marketing Intermediaries 3. Distribution Structures and Systems 4. Partnering Channel Relationships 5. Overview of Logistics Management 6. Customer Service 7. Inventory Management 8.Transportation 9. Warehousing and Distribution Centres 10. Value of Information and Order Processing 11. Integration of Distribution and Logistics