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ISBN
:
9781403932020
Publisher
:
Macmillan India
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
400
Year
:
2006
₹
399.0
₹
335.0
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View DetailsDescription
In an era when written communication at the workplace is very crucial, this web-savvy “how to book” promises to transform anxious and mediocre memo writers into eloquent electronic scribes. It is the ultimate writing guide for people, specially professionals, in the digital age. The book teaches how to: · combat counterproductive e-mail habits · write authoritatively and persuasively with a clear message that generates quick action · handle e-mail and letter correspondence efficiently and effectively · select an appropriate style for the audience one is addressing · increase one’s self-confidence, brighten career prospects and enhance professional image
Author Biography
Dianna Booher, CEO of Dallas-based Booher Consultants, has changed the way corporate America communicates. Her extensive and ongoing research and published works in the field of business communication serve as the foundation for Booher Consultants’ training curriculum.Her other books include 21st- Century Tools for Effective Communication, Communicate with Confidence!, Get a Life Without Sacrificing Your Career and 67 Presentation Secrets to Wow Any Audience. Her clients include IBM, WorldCom, AMR, ExxonMobil, Hewlett - Packard, Texas Instruments, US West, Enron, PepsiCo, PricewaterCooper etc. Table of Contents Introduction: Writing Electronically Part 1 E-Mail Exchange 1. Select the Right Medium to Communicate 2. Follow the Rules of E-mail Etiquette to Create the Popular Image 3. Compose Clear, to-the-Point Messages 4. Aim to Get Attention for Your Own E-Mail Effectively 5. Manage High-Volume E-Mail Effectively 6. Become Savvy About E-Mail Mechanics 7. Make Sure You Are Legal Part 2 The E-writing Culture 8. Counterproductive Communication Habits Part 3 Writing on Paper or Online 9. Step 1: Consider Your Audience for the Proper Approach 10.Step 2: Anticipate Special Reader Reactions 11. Step 3: Outline Your Message Functionally 12. Step 4: Develop the First Draft Part 4 Step 5: Edit for Content and Layout, Grammar, Clarity, Conciseness and Style 13.Edit for Content and Layout 14.Edit for Grammar 15.Edit for Clarity 16.Edit for Conciseness 17.Edit for Style Part 5: Lets Get Technical 18.Guidelines for Document Variations on the MADE Format 19.Meeting Minutes 20. Service and Inspection Reports 21.Procedures 22.Formal Technical Reports 23.Proposals 24.Websites Appendix A: Grammar Glossary Appendix B: Answers to Spelling Awareness Exercise
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