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Effective Writing Skills for Public Relations
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ISBN
:
9788175543386
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Publisher
:
Kogan Page Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
272
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Year
:
2008
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295.0
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Description
To communicate effectively it is vital that our mode of communication is clear and concise. When conveying our message, the written word must contain all the elements of good writing - including style, sentence structure, choice of words and the way they are used - to ensure that the message in understood as intended. This fully updated edition is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills. Offering advice on the basic principles of grammar as well as covering the essential editing skills, Effective Writing Skills for Public Relations includes guidance on: developing and policing a house style; avoiding clichés and jargon; handling headlines and captions; ensuring readability; writing press releases; public speaking and speech writing; proof correction marks; the language of information technology (IT). This third edition also includes five new chapters covering editing skills, what makes a good annual report, the legal issues facing writers and the use of Americanisms. Effective Writing Skills for Public Relations can be used as a continuous professional development plan. It is also recommended reading for students of the Chartered Institute of Public Relations (CIPR) Diploma.
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Author Biography
John Foster has a background in journalism and has held senior public relations posts with Pira International and the Institute of Practitioners in Advertising. He has written, edited and produced work ranging from house journals and books, to posters and brochures, plus speeches and presentations. Table of Contents Introduction The importance of style: an overview Trouble with plurals and possessives Marking your mark Down with capitalism! Clichés, jargon and other worn words Is it easy to read? Headlines: making them work Dealing with figures and abbreviations Keep it short, simple – and plain Writing for the press Captions: how to handle them What editing is all about Skills and styles for the office Traps, snares and pitfalls Americanisms – the differences The spoken world: pronunciation matters Principles of presentation The words for IT Tone – the linchpin of reputation Reporting annually: chore or challenge? Is it legal?
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