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Beyond Customer Service (Effective Programs for Retaining Your Customers)

Beyond Customer Service (Effective Programs for Retaining Your Customers)

by Richard F. Gerson

  • ISBN

    :  

    9788176495011

  • Publisher

    :  

    Crisp Learning

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    120

  • Year

    :  

    2004

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  • Description

    There is nothing, more important than providing the kind of service that brings a new or an established customer back to your door. This book contends that it's a daily commitment and that it is the responsibility of everyone in any organization to understand and meet the needs of every customer. Quality service is a goal. But it is also a philosophy that should reach everyone involved in satisfying a customer or client's needs. Richard Gerson takes you through the steps of developing new customers and why keeping customers is such a vital strategies, and then establishing the methods you can put to work right away. He believes that a successful customer service system can be established anywhere andthat it can, and must, be the goal of any organization.

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