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Entrepedia: A Step by Step Guide to Becoming an Entrepreneur in India
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ISBN
:
9789380227818
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Publisher
:
Embassy Books Publishers & Distributors
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
198
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Year
:
2011
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195.0
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Description
Here’s your pocket mentor! This is a guide book if you want to become an entrepreneur, or, if you are in the start-up phase. It tells you in 20 easy and simple steps, the things you need to do from the time you think of the business idea to becoming market-ready. It is a go-to book, much like a dictionary. If you have just started a company, or are thinking of starting a company, it answers some basic questions such as: Why should I be an entrepreneur? Where will I get my business ideas from? Why do I need a mentor and where will I find one? How will I hire good teams when I don’t have the money to pay them market rates? What is a business plan, why should I write it, how should I write it? What are the different ways in which I can raise money for my business? This book acts as a pocket mentor, preparing you for each step of your entrepreneurial journey. KEY SELLING POINTS The author is one of the India’s leading experts in the field of Entrepreneurship. Excerpt from the book in the forthcoming June issue of Entrepreneur magazine. Simple language meant for start-ups. Reasonable price. Attractive layout and cover - improved sales potential. AUDIENCE This title will have mass appeal. It will appeal to students and working professionals aspiring to become entrepreneurs. It also has a huge appeal to people who want to improve their employability in MNCs by demonstrating ‘entrepreneurial thinking’. It is, of course, a very useful guidebook to startups. ABOUT THE AUTHOR Professor Nandini Vaidyanathan been a traveling teacher who, for the last five years, has been teaching entrepreneurship in several ivy-league business schools around the world. She has successfully mentored more than 600 startup entrepreneurs across domains and geographies. She writes a monthly column for the Entrepreneur magazine. She is a TED speaker.
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