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Focus Group Practice FIRST Edition 14.0%OFF

Focus Group Practice FIRST Edition

by Claudia Puchta

  • ISBN

    :  

    9780761966913

  • Publisher

    :  

    Sage Publications (CA)

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Paperback

  • Year

    :  

    2004

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2765.0

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  • Description

    Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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