13.0%OFF
Download App
| >> | LShop | >> | Book | >> | Reference, Informati... | >> | Encyclopaedias & Ref... | >> | Focus Group Practice |
13.0%OFF
Focus Group Practice
-
ISBN
:
9780761966906
-
Publisher
:
Sage Publications (CA)
-
Subject
:
Encyclopaedias & Reference Works
-
Binding
:
Hardcover
-
Year
:
2004
₹
750.0
13.0% OFF
₹
652.0
652.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
Focus Group Practice is unique in providing a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. It is written in clear, engaging and non-technical manner and richly illustrated by examples from focus groups in a wide range of different contexts. New moderators will find the basic elements of focus groups described and explained, and experienced moderators will find new ways of understanding what they do which will help them to develop their skills. Focus Groups moderation is understood in terms of the cutting edge theories of interaction. It concentrates on the basic and subtle processes through which moderators elicit opinions, manage disagreements, and generate a range of views. How are participants encouraged to be animated and involved, and how are the arguments and anecdotes discouraged? How are responses guided to in the required direction? This book addresses these pertinent questions. Above all, how does a moderator keep participants focused? This unique book will be essential reading for all involved in focus group practice. It is accessible to broad readership, including undergraduate students.
Related Items
-
of
-
OFFER
Houghton Mifflin Reading: Practice Book; Grade 3 Volume 1-2
Houghton Mifflin Company
Starts At
1135.0
1535.0
26% OFF
-
OFFER
World Disasters Report 2007: Focus on Discrimination (World Disasters Reports)
Yvonne Klynman
Starts At
1868.0
2559.0
27% OFF
-
OFFER
Gray'S Anatomy: The Anatomical Basis Of Clinical Practice
Standring Susan
Starts At
4541.0
5607.0
19% OFF
-
OFFER
Anaesthesia and Intensive Care A-Z: An Encyclopedia of Principles and Practice, 4e
Steven M. Yentis BSc MBBS MD MA FRCA
Starts At
7136.0
8298.0
14% OFF
-
OFFER
Strategic Management: Theory and Practice (Biztantra)
John Parnell
Starts At
296.0
349.0
15% OFF
-
OFFER
Software Testing And Quality Assurance: Theory And Practice
Priyadarshi Tripathy Kshirasagar Naik
Starts At
630.0
769.0
18% OFF
-
OFFER
Software Architecture: Foundations, Theory, And Practice
Richard N. Taylor
Starts At
539.0
719.0
25% OFF
-
OFFER
Financial Management: Theory & Practice with CD
Eugene F. Brigham
Starts At
506.0
675.0
25% OFF
