Good Idea. Now What?: How to Move Ideas to Execution

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"Sitting around thinking never helped anyone. Charles T.Lee understands that until you ship, nothing happens. Fortunately, he's not going to leave you alone until you do precisely that."- Seth Godin. "Charles T. Lee's Good Idea. Now What? is a terrific road map for taking your passion and inspiration and turning them into reality and business success."- Soledad O' Brien (Anchor and Special Correspondent, CNN) About the Author Charles T. Lee is the CEO of Ideation Consultancy Inc, a creativity agency that specializes in helping organizations and businesses take ideas to implementation via innovative strategy, branding, design, marketing, web, social media, and innovative events.: Charles' clients have included FOX Studios, National Geographic, OneWest Bank, Miramax, Elle Magazine, Universal Music, Kennedy Marshall Films, and many others. Charles is also a founding member of JustOne, creator of grassroots efforts including the Ideation Conference and he speaks regularly around the country. Table of Contents Preface: Born into a Legacy of Idea Makers Acknowledgments Introduction: Idea Lovers versus Idea Makers Who Is This Book For? How Does This Book Work? The Business of Good Ideas A Conversation over Coffee PART 1: Where Do Good Ideas Come From? CHAPTER 1: Strategy or Chance? CHAPTER 2: Ideas in the Midst Wisdom from the Streets Spatial Distance? CHAPTER 3: My Need for Need CHAPTER 4: Medici Changed My Life The Medici Tweet? CHAPTER 5: Don't Settle for Good PART 2: Life after Inspiration CHAPTER 6: Addicted to Inspiration CHAPTER 7: What Plan? Passion Unrealized CHAPTER 8: Dig a Little Deeper The Dreaded Business Plan Wisdom from Wade A Few Questions for IdeaMakers CHAPTER 9: Ideas Don't Work; You Do! Bootstrapping for Project Become a Bootstrapper! CHAPTER 10: Choose Family PART 3: Overcoming Creative Resistance CHAPTER 11: Wipe Your Nos and Buts A Prehistoric Brain CHAPTER 12: The Dreaded Look Inside CHAPTER 13: Disturbance in the Force Bringing It Home CHAPTER 14: Hear Me Out The Other Side of the Coin (Practicing What We Preach) PART 4: Paving a Creative Pathway CHAPTER 15: No Escape Clause CHAPTER 16: Got Rhythm? CHAPTER 17: Don't Just Add; Multiply A Wandering Generality The Bad News . . . Discovering the Power of Focus CHAPTER 18: I Can See It! More Than Digital CHAPTER 19: Press Pause Your Life Needs Space as Well Emergency Room Counseling Putting on the Breaks! PART 5: Elements for Idea Making CHAPTER 20: The Art of Evolution CHAPTER 21: DNA or R&D? CHAPTER 22: Risk (Overrated!) CHAPTER 23: The Miracle of Writing and Waiting CHAPTER 24: Think Multiple, Not Perfect Spaghetti Sauce Lessons PART 6: Elements for Idea Making CHAPTER 25: Simple CHAPTER 26: Quality, Quality, Quality CHAPTER 27: The F Word CHAPTER 28: Under Pressure CHAPTER 29: Dealing with Setbacks Changing the World through Shoes CHAPTER 30: Beat the Tribal Drum PART 7: The Work of Collaboration CHAPTER 31: Myths Myth 1: Collaboration Just Happens on Its Own Myth 2: Collaboration Is Intuitive for Everyone Myth 3: Collaboration Is an Act of Lightening the Workload Myth 4: Collaboration Is a One-Size-Fits-All Endeavor Myth 5: Collaboration Is about Finding the Right Technological Tools CHAPTER 32: Human: The X Factor CHAPTER 33: I Need It! An Organization Created in Collaboration CHAPTER 34: Do You Trust Me? CHAPTER 35: Fight Club CHAPTER 36: The Hire PART 8: Getting Out There! CHAPTER 37: Why Brand Matters A Practical Guide to Branding CHAPTER 38: A Personal Brand? Accidental Lessons about Personal Branding CHAPTER 39: The Pitch An Idea Worth Sharing CHAPTER 40: Life in a Digital Age Conclusion A Note about Failure Recommendations for Further Reading About the Author Index