Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | From Idea To Profit ... |
From Idea to Profit (How to market innovative products and services)
-
ISBN
:
9780749445225
-
Publisher
:
Kogan Page Limited
-
Subject
:
Business & Management
-
Binding
:
Paperback
-
Pages
:
168
-
Year
:
2005
₹
250.0
₹
250.0
250.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
Inspiring advice from the leading exponents of innovation in business. · Shows how to turn innovative ideas and products into money makers. · Invaluable guidance and proven strategies for bringing them to market.The literature of innovation is full of calls to become more creative and inspiring, but it has less to say on the reality of turning theory into practice and ideas into profit. Real breakthroughs depend on finding profitable applications for new ideas. However, those better equipped to exploit the potential of any breakthrough are often not the original inventors.From Idea to Profit is designed to help innovators capture the full value of their creativity. With contributors including Capgemini’s Innovation Centre, Euro RSCG, Saatchi & Saatchi and Interbrand, this book combines the experience of innovative companies with the expertise of academics and advisors, bringing together the best of current thinking and practice in innovation, strategy, marketing, design, intellectual property and finance.About Author: Adam Jolly is a business writer and editor and is currently working on projects with the Institute of Management, the Institute of Directors, the DTI and the Design Council.
Related Items
-
of
-
OFFER
Innovation Management: Strategies, Concepts and Tools for Growth and Profit (Response Books)
Shlomo Maital
Starts At
555.0
750.0
26% OFF
-
OFFER
Doing Business in 21st-Century india (international): How to Profit Today in Tomorrow's Most Exciting Market
GUNJAN BAGLA
Starts At
2309.0
2685.0
14% OFF
-
OFFER
Islands of Profit in a Sea of Red Ink: Why 40% of Your Business Is Unprofitable, and How to Fix It
Jonathan L. S. Byrnes
Starts At
342.0
450.0
24% OFF
-
OFFER
Shadow Market: How Sovereign Wealth Funds Secretly Dominate the Global Economy
Eric J. Weiner
Starts At
342.0
450.0
24% OFF
-
OFFER
Knowledge-Driven Profit Improvement: Implementing Assessment Feedback Using Pdkaction Theory
Monte Lee Matthews
Starts At
1036.0
1400.0
26% OFF
-
OFFER
From Wall Street to the Great Wall: How Investors Can Profit from China's Booming Economy
Burton G. Malkiel
Starts At
836.0
1195.0
30% OFF
-
OFFER
The Idea Accelerator: How to Solve Problems Faster Using Speed Thinking
Ken Hudson
Starts At
147.0
175.0
16% OFF
-
OFFER
Hyperwars: Strategies for Survival and Profit in the Era of On-Line Business
Bruce Judson
Starts At
253.0
295.0
14% OFF
-
OFFER
Making Rain: The Secrets of Building Lifelong Client Loyalty
Andrew Sobel
Starts At
1143.0
1395.0
18% OFF
-
OFFER
The Agenda: What Every Business Must Do to Dominate the Decade
Michael Hammer
Starts At
300.0
395.0
24% OFF
-
OFFER
Rich Dad's Rich Kid, Smart Kid: Giving Your Child a Financial Head Start
Robert T. Kiyosaki
Starts At
446.0
595.0
25% OFF
