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The Idea Accelerator: How to Solve Problems Faster Using Speed Thinking
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ISBN
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9781741754889
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Publisher
:
Allen And Unwin Special Priced Titles
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Subject
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Business & Management
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Binding
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Paperback
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Pages
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160
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Year
:
2009
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175.0
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Description
Creating new ideas and growth opportunities is the lifeblood of any organization. But do you ever have enough time to come up with them? If the answer to this is ?no?, then The Idea Acclerator is the book for you. It presents 60 effective and practical Speed thinking tools to help you come up with new ideas quickly. Each tool is simple to use and will help you to develop ideas and solve problems faster. There are tools that you can use by yourself, with others, or to unlock the creativity of a team. The Ideas Acclerator is the ultimate resource for time-strapped business executives or those who are running their own business, or working in innovation, new product development, business development, sales, marketing and advertising. Expect immediate results.
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Author Biography
Ken Hudson has a PhD in organizational creativity. His thesis explored the notion of ?designing a continuously creative organization?. Ken has also worked in senior roles for over 15 years in marketing, advertising and management consulting. He formed his own Speed Thinking business called The Speed Thinking Zone. Jen has worked with many leading brands, including Heinz, Wrigley, Colgate, Kellogg?s, Unilever, Disney, DuPont and Nestl?. He is the author of The idea Generator. Table of Contents Introduction Ten speed thinking tools you can use with dramatic results Ten speed thinking tools to use when working with a colleague Ten speed thinking tools to use when working in a group The speed thinking tools to use build a bigger idea Ten speed thinking tools to help evaluate an idea Ten speed thinking tools to get started Conclusion Notes Further reading.
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