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ISBN
:
9781591842293
Publisher
:
Penguin Books India
Subject
:
Business & Management
Binding
:
Paperback
Pages
:
256
Year
:
1101
₹
499.0
₹
379.0
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View DetailsDescription
Journalist Magee explores Toyotas past and present in order to reveal how this car company has sustained such tremendous success. The lessons that Magee explains here can be valuable for managers in all disciplines and industries.Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But "how" did it pass Ford and GM to become the worldas largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing? Journalist David Magee dug deeply into Toyotaas past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.
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