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International Business (Oxford Higher Education)
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ISBN
:
9780195689099
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Publisher
:
Oxford University Press
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Subject
:
Business & Management, Economics, Finance & Accounting
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Binding
:
PAPERBACK
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Pages
:
912
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Year
:
2012
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899.0
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Description
Beginning with an overview of globalization and international business, the book discusses in detail the various theories of international trade, international trade patterns, the institutional framework, the World Trade Organization, and international economic integrations. It goes on to discuss international cultural, political, and legal environments and the policy framework for international trade. It further elucidates country evaluation and selection, the modes of international business expansion, foreign direct investment, and multinational enterprises. Finally, it explicates the key functional areas of international business and concludes with separate chapters on contemporary issues.
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