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What s Keeping your Customers Up at night 20.0%OFF

What s Keeping your Customers Up at night

by Cody

  • ISBN

    :  

    9780070587809

  • Publisher

    :  

    TATA MCGRAW HILL

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

195.0

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  • Description

    What's Keeping Your Customers Up at Night?Shows salesreps and executives how to leverage proven public relations techniques to close more deals, increase repeat business, and prosper in good times and bad. It also provides the keys to deepening relationships, up-selling customers, and keeping sales figures positive in uncertain times. Following a foolproof, four-step approach, you'll learn how to: * Uncover the pain using combined PR audit and sales assessment strategies * Enhance the pain using PR-type case studies and sales war stories * Sell against the pain through pain-based questioning and message point development * Heal the wound by empowering the prospect to move forward with you.

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