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ISBN
:
9788131727546
Publisher
:
Pearson
Subject
:
Business & Management
Binding
:
Paperback
Year
:
2008
₹
325.0
₹
269.0
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Description Logistics has advanced from the warehousing and transportation to boardrooms of the successful leading companies across the world. Logistic capabilities supplement the supply chain operation. It plays an important role in both organizational strategy and organizational environment. The leading global retail giants, Wal-Mart and Levi Strauss focus on their distinctive logistic capabilities to maintain their competitive advantage. The efficiency and effectiveness of inventory movement across the supply chain depends on the capability of logistics management. Logistics plays a key role in customer service strategy of the organization. With the emergence of e-commerce, logistics operations have become more challenging than ever, because the competition is just a click away. Due to the increasing importance of business logistics, it becomes necessary for the students of business management to understand logistics, its basic framework and practical utility.
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