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ISBN
:
9780333923955
Publisher
:
Macmillan
Subject
:
Business & Management
Binding
:
Hardcover
Pages
:
260
Year
:
2002
₹
425.0
₹
357.0
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View DetailsDescription
A knowledge of management techniques and systems is vital to the formulation of corporate strategy. This book presents all the essential knowledge required to master the basics of management.
Author Biography
Dr A K Gupta is Deputy Director (Education, Examinations and Accreditation) at the Institution of Engineers (India) Calcutta. Apart from his vast teaching experience, the author is well-versed in fields of curriculum development, preparation of study material, conducting professional engineering examinations and organizing international/national conferences. Dr Gupta has several published papers in reputed national and international journals to his credit. He is also the author of Engineering Mathematics, Vols 1 & 2 and Reliability Engineering and Terotechnology. Dr J K Sharma is faculty member, Faculty of Management Studies, University of Delhi. His areas of interest are Operations Research, Business Statistics and Logistics Management. He was awarded his M.Sc. And PhD from Meerut University. He was awarded the Madan Mohan Gold Medal for securing the University first position in Msc (Maths). He has written numerous books and research papers and is actively involved in guiding research projects. Dr Sharma is involved in training executives from private and public sector undertakings. He is associated with several professional organizations, universities and institutions of management in the country. He was awarded a visiting professionship at Group ESSEc (a graduate school of management) in France during 1992-93. Table of Contents Covers syllabus requirements of engineering institutes and colleges, such as IITs, RECs and the AMIE examination. It is also useful for those appearing for BBA, Mcom, MBA and PGBDM examinations. A complete, readable and clearly explained textbook, requiring no previous management knowledge. Packed with examples and conceptual questions so the reader can check his or her progress. Designed for the tough business world of the 1990s-the environmental challenges, the management of change, effective communication, quality assurance and standards are all featured. Provides a detailed list of references to aid further study. Management Planning and Control Human Resource Planning and Management Organization Planning, Design and Development Production Resources, Planning and Control Material Planning and Control Maintenance and System Reliability Total Quality Management Marketing Management Financial Management Managerial Economics Project Management Management Information System Appendix : AMIE (Section B) Question Papers and Their Solutions Selected References Index
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