Managerial Economics (With CD)

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This book, Managerial Economics provides an in-depth discussion on various concepts and theories of economics that can be applied in business environment. The book provides a systematic presentation of text that covers the various aspects of the world economy. It also discusses the recent issues and developments in economics. Apart from incorporating the latest facts and figures, the book contains a vast number of solved problems to highlight the practical aspects of managerial economics. The style and structure of the book is lucid and designed to cater to the needs of graduate and postgraduate students pursuing business, commerce, and economics. The book will also prove to be useful for corporate managers and entrepreneurs. The book consists of a companion CD-ROM, which contains: PowerPoint Presentations for each chapter Solutions to the Additional Questions given at the end of the book. The book is primarily designed for MBA and BBA courses.

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Dr. Jaswinder Singh did his M.A. Honors from School of Economics in 1980 and Ph.D. in Agricultural Economics from Punjab University in 1994. He taught B.A. (Hons.) Economics, B.Com (Hons.), and BBE at Sri Guru Tegh Bahadur Post Graduate College (University of Delhi ). He has written articles on agricultural economics, sustainable development, and higher education in several journals of national repute. He is a member of many associations, such as Indian Economic Association, India International Intellectual Society, and All India Foundation for Peace and Development. He was also a member of Academic Council, University of Delhi from 1994-98 and 2007-08. Apart from this, he is a member of various committees of University of Delhi, University Grants Commission, and Govt. of Delhi. Presently, he is serving as Principal, Sri Guru Tegh Bahadur Khalsa College (University of Delhi). The proficient team at Kogent Learning Solutions Inc. and Dreamtech Press has seized the market of management books bringing excellent content in management education to the fore. The team is committed to excellence-excellence in quality of content, excellence in the dedication of its authors and editors, excellence in the attention to detail, and excellence in understanding the needs of its readers. Table of Contents Introduction Managerial Economics: Meaning, Nature, Scope, and Importance Business Objectives of Organizations Demand and Supply Analysis Utility Analysis of Consumer Demand Elasticity of Demand and Supply Demand Forecasting Production Analysis Cost and Revenue Analysis Market and Market Structures Pricing and Output Decisions: Perfect Competition and Monopoly Pricing and Output Decisions: Monopolistic Competition Pricing and Output Decisions: Oligopoly Game Theory Pricing Strategies and Practices Factor Pricing National Income Theory of Employment National Income Determination Role of Government in an Economy Money and Inflation Business Cycles Banking Economic Growth and Tools of Economic Analysis InternationalEconomics Capital Budgeting and Investment Decisions Case Studies