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Market Intelligence (How & why organizations use market research) 01 Edition
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ISBN
:
9780749443184
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Publisher
:
Kogan Page Limited
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Subject
:
Business & Management
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Binding
:
Paperback
₹
350.0
₹
350.0
350.0
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Description
One of the biggest problems facing organizations that commission market research is ensuring that they get the research they want and that the research is relevant to the organization. There are many different approaches that can be taken for any one piece of research and it is crucial for an organization to get this right. Failure to do so can lead to substantial pain in the debriefing meeting and quite possibly failure and wasted budgets. Market Intelligence examines the client-side perspective of market research and describes the pitfalls and problems when commissioning, briefing and using market research. This book is truly international in scope and offers valuable insights that are relevant to all markets. It also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Table of
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