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Marketing In The 21St Century: 4.0%OFF

Marketing In The 21St Century: "New World Marketing", "Interactive And Multi-Channel Marketing", "Company And Customer ... "Integrated Marketing Communication" 4 Volume Set annotated ed Edition

  • ISBN

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    9780275992750

  • Publisher

    :  

    Praeger

  • Subject

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    Business & Management

  • Binding

    :  

    Hardcover

65212.0

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  • Description

    Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. This set showcases the trends, issues, ideas, and practices in marketing, with a particular emphasis on its evolution in the context of globalization and advances in technology.

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