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ISBN
:
9780275992750
Publisher
:
Praeger
Subject
:
Business & Management
Binding
:
Hardcover
₹
65212.0
₹
62603.0
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Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. This set showcases the trends, issues, ideas, and practices in marketing, with a particular emphasis on its evolution in the context of globalization and advances in technology.
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