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ISBN
:
9788131312513
Publisher
:
Aph Publishing Corporation
Subject
:
Encyclopaedias & Reference Works
Binding
:
Hardcover
Year
:
2011
₹
200.0
₹
176.0
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Table of ContentsPreface Introduction Marketing of Financial Services by the Banking Sector of the Economy Non-Banking Sector (NBFCs) of the Economy A profile of the PunjanNational Bank and the Financial Services Rendered by the Bank Marketing-Mix for Financial Services-Regulation and Control Measures Marketing-Mix in the Punjab National Bank Financial Services Summary and Conclusion Bibliography
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