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Marketing Theory (SAGE Library in Marketing) 14.0%OFF

Marketing Theory (SAGE Library in Marketing)

by Pauline Maclaran, Michael Saren and Mark Tadajewski

  • ISBN

    :  

    9781847870001

  • Publisher

    :  

    Sage Publications Ltd

  • Subject

    :  

    Business & Management

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    1232

  • Year

    :  

    2008

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  • Description

    Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.

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