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Creating Demand: Generate Cool, Custom Marketing Ideas

Creating Demand: Generate Cool, Custom Marketing Ideas

by Gerardo V. Tabio and Sally Beamer

  • ISBN

    :  

    9781591027553

  • Publisher

    :  

    Prometheus Books

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    337

  • Year

    :  

    1001

1658.7

1658.0

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  • Description

    Everyone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing budgets wisely, especially when the economy is in a downturn, is more important than ever. This book guides you step-by-step to create a marketing plan that can produce positive, measurable results.

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