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ISBN
:
9788179923771
Publisher
:
Jaico Publishing House
Subject
:
Business & Management
Binding
:
PAPERBACK
Pages
:
176
Year
:
2006
₹
175.0
₹
141.0
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View DetailsDescription
With more then 1000 tested marketing ideas to improve business success, this practical book illustrates a wealth of igenious ways for an organization to create profitable sales. It details advertising approaches, including displays, classified and loose inserts, directory, product cards and local radio. It reveals direct marketing methods including ways to boost direct mail and direct response advertising. It gives specific step-by-step guidance in planning, budgeting and executing effective sales lead generation programmes. All organizations can profit from these ready-to-go plans, regardless of the type of market or size of budget.
Author Biography
Nick Robinson is founding director of the marketing and PR consultancy, Datanews, and chairman of the Marketing Guild, an international network of marketing professionals. He has run many workshops on PR and advertising throughout Europe. He has held senior posts with Manpower and the Co-operative Wholesale Society and was founding course director in PR at the College of Marketing. --This text refers to an out of print or unavailable edition of this title.
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