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Mass Media and Communication : A Study with Public Relations, Print and Electronic Media
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ISBN
:
9788181521361
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Publisher
:
Aadi Publications/book Enclave
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Subject
:
Journalism & Mass Communication
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Binding
:
Hardcover
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Pages
:
239
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Year
:
2006
₹
562.5
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Description
Mass communications research is defined here as primarily the scientific study of the mass communications behaviour of human beings, usualy in current situations requiring the gathering of primarly quentitative information. It also includes the study of the communicators, their media, and the content of their messages. This definition of a specialized type of research, interdisciplinary in character and centred in the behavioural sciences areas leaves out other highly important types of research in journalism and mass communications: historical, literary, biographical, legal, economic, international journalism discussed in this book. About Author : Sanjay Gaur obtained his M.A. degree from Rajasthan University, Jaipur. He also did his diploma course in Journalism and Mass Communication from Kota. He is a freelance writer. He frequently writes in different magazines and newspapers. He has contributed a large number of articles to various reputed journals and has authored many books. Contents : PrefaceRole of Newspapers in Mass CommunicationsTelevision and Radio in Mass CommunicationMagazines and Mass CommunicationBooks as Medium of CommunicationThe Film and Mass CommunicationPress Associations and Feature SyndicatesAdvertising and Mass CommunicationsPublic Relations and Research in Mass CommunicationEducation for Mass CommunicationJournalism Teaching as a ProfessionInternational Communication and Media
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