Mass Communication and Society

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Mass communication is a process of sending and receiving messages through mass communication vehicles or mass media. For democracy, media is a forth pillar and India is the biggest democratic country in the world. India is now a centre of information revolution. Therefore, it is very important to study the role of mass communication in the national development. The book has written in such a way that it is not only helpful for the students but also fruitful for the professionals. It has covered mass media from newspapers to mobiles. It has a dedicated chapter on the historical background, present scenario and future of different mass media. This book covers almost all related fields of communication and mass communication separately. The book can be divided into two broad categories: Communication and Mass Communication. We cannot ignore the effect of media on society and how society looks upon the media? The book also talks about the relationship between media and society. Many effect theories and models are covered in this book.

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Sachin Bharti is a well known personality in media, especially in theatre and film-making. He has performed many stage plays like Panchpermeshwar, Azadi Ki Mashaal etc. with Muktakash Natya Sansthan,Meerut. He has also directed many short films and documentaries. One of his very famous films is Panchpermeshwar. He has done is B.B.A. with Ist division from Institute of Management and Research, Ghaziabad. He has also done a diploma course in Acting and Presentation from Asian academy of Film and Television, Noida. He has been selected for a number of finest institutes of India including Bhartendu Natya Akademy, Lucknow, Final Workshop for National School of Drama,New Delhi, Shri Ram Centre for Performing Arts, New Delhi. He has done his Master in Mass Communication with Ist division from A.J.K. Mass Communication Research Centre, Jamia Millia, New Delhi. He is one of the few who is being honoured with prestigious scholarship in theatre by the Ministry of Culture, Government of India. He has written many plays including Itihaas: Ek Uphaas, T.V. Nahi T.B., Hum Zindgi Chahte Hai etc. At present Sachin Bharti is Assistant Professor at National Institute of Fashion Technology(NIFT), Ministry of Textile, Government of India, New Delhi.