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Mass Communication And Social Development 15.0%OFF

Mass Communication And Social Development

by Dharmendra Singh

  • ISBN

    :  

    9788189161071

  • Publisher

    :  

    Adhyayan Publisher

  • Subject

    :  

    Journalism & Mass Communication

  • Binding

    :  

    Hardcover

  • Pages

    :  

    171

  • Year

    :  

    2004

₹

350.0

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₹

297.0

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  • Description

    The book is a masterlyanalysis of Indian social, cultural, ideological frameworks within whichcommunication theory in India, perhaps unconsciously, has grown our epochs ofhistory. The author discuses, with felicity and ease, Indian and Western modelsof mass communication theory - never leaving a sense of critique that edges out theredundant while preserving the essential. The author emphasizes empathy andplay, along with an ideology cultured in the human, that will ultimately lifeIndian society from the backwaters of under-development. The book is apioneering attempt in that it enshrines the main task of journalism ashumanistic interpretation of culture and historical forces with a view toupliftment of all concerned.

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