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ISBN
:
9780070620049
Publisher
:
Tata Mcgraw Hill Education Private Limited
Subject
:
Encyclopaedias & Reference Works
Binding
:
leather bound
Pages
:
493
Year
:
2010
₹
775.0
₹
596.0
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View DetailsDescription
OVERVIEW Perspectives in Business Ethics offers a foundation in ethical thought, followed by a variety of perspectives on difficult ethical dilemmas in both the personal and professionalcontext. This anthology encourages the reader to "critically evaluate each perspective using his or her own personal ethical theory base." Instructors who favor an interactive, discussion-oriented approach to the ethics course will appreciate the different perspectives offered by the Hartman text. This book incorporates the traditional text with definitions and explanations, and combines it with short and long cases, reprints of both traditional and innovative articles, and nontraditional materials such as song lyrics, excerpts from classical literature, and short stories.Key Features:Chapter 8 is entirely dedicated to ethical implications of Technology"Ethics in Finance and Accountancy" is treated by itself in its very own chapter. It contains timely case studies detailing the recent rise and fall of Enron and the misconducts of major accounting firms. A new "Ethics and Marketing" section contains new issues such as the inappropriate representations of women in advertising and offensive portrayal of Asian-American stereotypes in advertising.
Author Biography
:Abha ChatterjeeAbha Chatterjee is professor in the area of General Management and teaches Business Communication and Business Ethics. She has international as well as national research publications in referred journals such as International Journal of Ethics, Teaching Business Ethics and IJTD. Her research interests are in the domain of cross-cultural studies. She regularly conducts Management Development Programmes and in-company training programmes in Managerial Communication and Business Ethics.Table of Content:Part One: Ethical Theories and ApproachesChapter 1: Traditional TheoriesChapter 2: Ethical Analysis and Application: Corporate and Personal DeDecisionakingChapter 3: Corporate Ethical Leadership: Corporate Culture and Reputation ManagementChapter 4: Corporate Social Responsibility and Social ReportingPART TWO: ETHICS IN THE BUSINESS DISCIPLINESChapter 5: Ethics and Human Resources Management: Values in the Employment RelationshipChapter 6: Ethics and MarketingChapter 7: Ethics inFinancein FinanceuntancyChapter 8: Ethical Implications of Technology
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