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Professional Insights: Selling Skills For Professi
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ISBN
:
9788130903446
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Publisher
:
Thorodood Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
230
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Year
:
2006
₹
795.0
₹
795.0
795.0
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Description
The market is bombarded with a treasury of books on selling and account management - so why another? Well, in Selling Skills for Professionals, the author has provided not only a review of as many different ideas and frameworks of selling, but also a synthesis of wide range of concepts and ideas that may be useful. Although many of the techniques and skills are the same, there are differences in how they are applied in new or excising client situations.About Author: Kim Tasso is an independent consultant, specialising in the professional services sector, with over20 years’ marketing experience. She is a member of the Chartered Institute of Marketing, the Institute of Direct Marketing, the Chartered Institute of Journalists and the Institute of Director. She is a regular speaker on marketing of professional services; she also lectures on postgraduate marketing. Other credits include writing the chapter on marketing for the Law Society’s Probate Practitioners Handbook.
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