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QuickWin DIGITAL MARKETING: Answers to your top 100 Digital Marketing Questions
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ISBN
:
9788120344815
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Publisher
:
Phi Learning Pvt Ltd.
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
224
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Year
:
2012
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195.0
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Description
Quick Win Digital Marketing is aimed at marketers, entrepreneurs and business managers who want to understand and use digital marketing. The book is designed in five sections so that the readers can dip in and out seeking answers to questions as they arise: Digital Essentials: An introduction to digital marketing techniques and tools (Twitter, Facebook, Linkedin etc. and how they can be used). Branding Online: A critical topic for businesses of all sizes. Managing, Measuring and Making Money Online: Where it all comes together. All questions and answers are also cross-referenced over the following topics: Blogs/microblogs Social media Email Surveys Mobile Web Photo/audio/video
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Author Biography
ANNMARIE HANLON, Consultancy Director of Evonomie, an independent marketing company that specialises in providing expert, impartial marketing advice to clients working in business-to-business service industries. JOANNA AKINS is an Associate at Evonomie and has significant experience in marketing research. Table of Contents Search by Theme: Digital Essentials Digital Toolbox Digital Marketing Branding Online Managing, Measuring and Making Money Online. Or Search by Topic: Blogs/microblogs Email Mobile Photo / audio / video Social media Surveys Web. Appendix: URLs of Websites Mentioned. About the Authors. About the QuickWin series. QuickWinDigitalMarketing.com
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