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The On-Demand Brand On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everyw10 Rules for Digital Marketing Success in an Anytime,
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ISBN
:
9780814415726
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Publisher
:
AMACOM/American Management Association
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Subject
:
Business & Management
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Binding
:
Hardcover
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Pages
:
304
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Year
:
2010
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2128.0
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Description
Featuring insights and inspiration from top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. It presents an inside look at digital strategies being deployed by brands like Coca-Cola.
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