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Retailing Management/Intl Students Edition (The Irwin/Mcgraw-Hill Series in Marketing) 13.0%OFF

Retailing Management/Intl Students Edition (The Irwin/Mcgraw-Hill Series in Marketing)

by Michael Levy and Barton A. Weitz

  • ISBN

    :  

    9780071153874

  • Publisher

    :  

    Richard D Irwin

  • Subject

    :  

    Business & Management, Industry & Industrial Studies

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    650

  • Year

    :  

    1998

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985.0

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  • Description

    Taking a strategic perspective, this text covers developments in retailing, and reflects the changing job market with the centralization of the buying function and limited jobs for buyers. Topics covered include category management, international sourcing decisions, activity-based costing, quick response inventory systems and data-based retailing. There is a new chapter on electronic retailing and location, and examples include international, service retailers and small/independent retailers.

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