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Ride the Change: The Perspective on changing face of Indian Consumer, Market & Marketing 16.0%OFF

Ride the Change: The Perspective on changing face of Indian Consumer, Market & Marketing

by M G Parameswaran

  • ISBN

    :  

    9780070147942

  • Publisher

    :  

    Tata Mcgraw Hill Education Private Limited

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    148

  • Year

    :  

    2009

₹

395.0

16.0% OFF

₹

331.0

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  • Description

    The book traces the post-liberalization era changes in Indian markets in general and advertising in particular. More specifically, it is aimed at alerting entrepreneurs, managers, market researchers/analysts and advertising professionals to the changes in customer behavior, markets and marketing strategies and also at changing their ‘market thinking’ to ‘deliver better results in the market place.’

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