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ISBN
:
9780070677401
Publisher
:
Tata Mcgraw Hill Education Private Limited
Subject
:
Encyclopaedias & Reference Works
Pages
:
1008
Year
:
2010
₹
630.0
₹
510.0
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View DetailsDescription
This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies. Numerous applications from business practice plus sidebars (approximately six per chapter) bring key concepts to life.The text provides a solid grounding in ethics, globalization, and technology. These topics are central themes throughout the book and form the basis for many of the Strategy Spotlights. Key Features: Traditional organizing framework with four other chapters on timely topics.Implications of concepts for small businesses.Section on stakeholder analysis including detailed discussion of social responsibility and environmental sustainability.Discussion on the role of competitive disruption in advancing economic progress and growth
Author Biography
: Gregory Dess University of Texax at Dallas. Alan Eisner Pace University G.T. Lumpkin Texas Tech University Table of Content: PART I: STRATEGIC ANALYSIS Chapter 1 Strategic Management: Creating Competitive AdvantagesChapter 2 Analyzing the External Environment of the FirmChapter 3 Assessing the Internal Environment of the FirmChapter 4 Recognizing a Firm?s Intellectual Assets: Moving beyond a Firm?s Tangible Resources PART II: STRATEGIC FORMULATION Chapter 5 Business-Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6 Corporate-LevelStrategy: Creating Value through DiversificationChapter 7 International Strategy: Creating Value in Global MarketsChapter 8 Digital Business Strategy: Leveraging Capabilities in a Disruptive Environment PART III: STRATEGIC IMPLEMENTATION Chapter 9 Strategic Control and Corporate GovernanceChapter 10 Creating Effective Organizational DesignsChapter 11 Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationChapter 12 Managing Innovation and Fostering Corporate EntrepreneurshipChapter 13 Recognizing Opportunities and Creating New Ventures PART IV: CASE ANALYSIS Chapter 14 Analyzing Strategic Management Cases Cases1. JetBlue Airways2. Ford Motor Company in 2004: Entering Second Century of Existence3. Starbucks Corporation: Competing in a Global Market4. The Skeleton in the Corporate Closet5. Green Mountain Coffee Roasters6. Pixar7. eBay: King of the Online Auction Industry8. The Best-Laid Incentive Plans9. American Red Cross in 2002 (A)10. Yum! Brands, Pizza Hut, and KFC11. Crown Cork & Seal in 198912. Growing for Broke13. Dippin? Dots Ice Cream14. Panera Bread Company15. Wal-Mart?s Strategy for the 21st Century: Sustaining Dominance16. Edward Marshall Boehm, Inc.17. McDonald?s18. Microsoft?s Battle for the Living room: The Trojan Horse-The Xbox19. Schoolhouse Lane Estates20. Atari and InfoGrames Entertainment SA21. FreshDirect22. Robin Hood23. Johnson & Johnson24. General Motors25. Heineken26. Procter & Gamble27. Sun Life Financial: Entering China28. The Casino Industry29. Yahoo!30. Enron: On the Side of the Angels31. World Wrestling Entertainment32. Zara: Fast Fashion33. Kmart-Sears Merger of 200534. Kroger Company35. QVC36. Philips versus Matsushita: A New Century,a New Round37. Expedited Competition: The Express Delivery Services Industry-UPS, FedEx,DHL,TNT-Differentiated Options38. Reader's Digest: Inform,Enrich,Entertain,and Inspire-Inspire Whom: And for How Much Longer?39. Southwest Airlines: How Much Can "LUV" Do?40. Toys "R" Us41. The Lincoln Electric Company, 1996Indexes
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