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STRATEGIC MARKETING 9/ED. 14.0%OFF

STRATEGIC MARKETING 9/ED.

by Cravens and David W

  • ISBN

    :  

    9780071263351

  • Publisher

    :  

    McGraw-Hill (Singapore)

  • Subject

    :  

    Business & Management

  • Binding

    :  

    Paperback

  • Pages

    :  

    752

  • Year

    :  

    401

₹

1495.0

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₹

1285.0

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  • Description

    Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book is designed around the marketing strategy process with emphasis on analysis, planning, and implementation. It uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies.

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