Strategic Marketing

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Strategic Marketing has been defined as the management function responsible for identifying, anticipating and satisfying customer requirements profitably. Marketing is, therefore, both a philosophy and a set of techniques which address such matters as research, product design and development, pricing, packaging, sales and sales promotion, advertising, public relations, distribution and after-sales promotion, advertising, public relations, distribution and after-sales services. These activities define the broad scope of marketing and their balanced the broad scope of marketing and their balanced integration within a marketing plan is known as the marketing mix. A modification of a definition of marketing is the management process that marketing is the management process that seeks to maximize returns to shareholders by creating a competitive advantage in providing, communicating and delivering value to customer thereby developing a long-term relationship with them. Books contents are given below.

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Prof. (Dr.) Mohd. Altaf Khan, senior most Professor in the Department of Commerce & Business Studies, Jamia Millia Islamia – A Central University by an act of Parliament, was born in Bhanjanagar, Orissa in 1959 with a brilliant academic career with four degrees M.Com, M.phil, L.L.B. And Ph.D. He has associated with teaching & research in the field of Management & Commerce since 1982. In his academic career in Orissa as well as in Jamia Millia Islamia, New Delhi, he distinguishing himself as an excellent teacher and a research supervisor and set a new record by successfully guided Twenty Ph.D. Scholars. Prof. Khan has published 25 Research Articles and 16 Books. He excels as a seminarian, attended several national and international seminars right from the year 1982. As a member of scores of All India Professionalism Development Foundation, All India Commerce Association,All Orissa Commerce Association and Academic Organization has made various presentations & chaired technical academic scholar by Orissa Researcher's Association in the year 2006. Table of Contents Preface Introduction A prologue on Strategic Marketing : importance and challenges Strategic marketing and the resource based view Strategic marketing management: Building a foundation for future Strategic marketing of master of business administration program Strategic marketing planning An Overview of Leadership and management consulting agency Foreign market entry strategy International market entry strategy for cultural tourism Effect of strategic marketing planing practices on performance Strategic marketing planning implications for the small manufacturing manager Strategic marketing planning process under a network approach Strategic planning for economic development Corporate strategic marketing: A new task for top management Economics of strategic marketing management Bibliography Index