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Strategic Planning-Formulation of Corporate Strategy
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ISBN
:
9780333932452
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Publisher
:
MACMILLAN INDIA LIMITED
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
496
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Year
:
2000
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325.0
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276.0
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Description
Comprehensive, contextually relevant, and India-specific text on Strategic Planning/Corporate Strategy for the MBA programmes of the business schools of India.Table of ContentsPart 1: Introduction • Introduction to Strategic Planning • The Strategic Planning Process • Part 2: Strategic Planning in India • The Sea Change in Indian Business Environment Consequent to Economic Reforms • Strategic Planning Becomes Imperative with the Business Challenges of the Liberalised Economy • Challenges in Strategic Planning in the Open Regime - The Case of the Public Sector Banks • Part 3: Groundwork of Strategic Planning • Mission and Business Definition • Surveying the Environment • Analysing Industry and Competition • Internal Appraisal of the Firm • Competitive Advantage and Core Competence • Internal Appraisal - The Example of Asian Paints • Part 4: Strategy Formulation • Setting the Corporate Objectives • Formulating the Corporate Strategy • The Generic Strategy Alternatives • Expansion Strategy: Expansion through Intensification • Expansion Strategy: Expansion through Diversification • Intensification Strategy: The Case of Maruti-Suzuki • Divestment Strategy - The Case of the Tatas • Strategy Choice • Strategy Choice - The ITC Case • Routes for Executing Strategy: Start-up, Mergers, Acquisitions, Takeovers, Joint Ventures, Strategic Alliances • Expansion Through JVs - The GE Case • Corporate Strategy - Unilever Group in India • Formulating Business Level Strategy • Strategic Planning Process - The Case of the Tatas • Bibliography • Index
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