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Strategy and Management of Industrial Brands: Business to Business, Products and Services Softcover reprint of the original 1st ed. 2001st Edition 4.0%OFF

Strategy and Management of Industrial Brands: Business to Business, Products and Services Softcover reprint of the original 1st ed. 2001st Edition

by Philippe Malaval

  • ISBN

    :  

    9781402077531

  • Publisher

    :  

    Springer London

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Paperback

  • Year

    :  

    2003

₹

6823.0

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₹

6550.0

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  • Description

    Deals with business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.

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