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SUN TZU STRATEGIES FOR MARKETING
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ISBN
:
9780070587458
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Publisher
:
Tata Mcgraw Hill Education Private Limited
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
256
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Year
:
2004
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415.0
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Description
What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as "The Principles of the Marketing War." Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.
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