The Strategic Drucker: Growth Strategies And Marketing Insights From The Works Of Peter Drucker

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Dr. Robert Swaim developed nine fully US accredited MBA courses and several Drucker EMBA programs based on Drucker's 65 years of contributions to management and society that are now being offered in China. The content of these courses form the basis of many of the chapters in The Strategic Drucker including numerous quotations from Drucker's books and articles, as well as from discussions the author had with Drucker over a period of nearly 30 years. This book focuses on strategies for growth and Drucker's views on strategy and strategic planning, sales, marketing, innovation and a number of related topics. About The Author Dr. Robert W. Swaim combines over 40 years of practical international business experience with a distinguished record of teaching and graduate level research in the field of management and executive development. He collaborated with Peter Drucker in developing Drucker's 65 years of contributions to management thinking into an MBA and Executive Development Program for Chinese executives and managers in China. Dr. Swaim completed his doctoral work at Claremont Graduate University (Drucker Graduate School of Management) and also holds an MA in Management from Claremont; an MBA from Pepperdine University; and a BBA from the University of Pittsburgh. He has also served as Associate Professor of Management and Organizational Development for the University of San Francisco Graduate School and is a Visiting Distinguished Professor of Management for several universities in China including; the University of International Business & Economics, Beijing Institute of Technology, and Renmin University (Beijing, PRC). Table of Contents Acknowledgments. Preface: Peter F. Drucker (1909--2005).    Chapter 1 Drucker on Managing Growth.    Chapter 2 Strategy and the Purpose of a Business.    Chapter 3 Dissecting the Interview and Drucker on Marketing.    Chapter 4 The Five Deadly Business Sins.    Chapter 5 Innovation and Entrepreneurship.    Chapter 6 Getting Rid of Yesterday.    Chapter 7 External Growth Strategies.    Chapter 8 Family Business Management.    Chapter 9 Drucker and the Next Society.    Chapter 10 Planning and Managing Organizational Change.    Chapter 11 Strategic Planning: The Entrepreneurial Skill.    Chapter 12 Strategic Decision Making. Appendix A Strategic Management Application Tools. Bibliography. Index.