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ISBN
:
9788175155114
Publisher
:
Galgotia Publications Pvt Ltd
Subject
:
Business & Management
Binding
:
Paperback
Year
:
2006
₹
295.0
₹
247.0
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CONTENTS: Markeing Management - An Introduction; Markeing Management - Concepts and Systems; New Product Plans; Pricing Plans; Market Competitive Forces; Customer Value and Consumer Behavior; Advertising Promotion, PR; Marketing Research; Distribution of Goods; Strategic Marketing; Marketing Manager-for the Twenty-First Century; International Marketing; The Complete Marketing Planl; Marketing; Business to Business; Marketing of Services; Sales Force Management; Purchase Order the Final Destination
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