16.0%OFF
Download App
| >> | LShop | >> | Book | >> | Economics, Finance, ... | >> | Business & Managemen... | >> | The Apple Experience... |
16.0%OFF
The Apple Experience: Secrets to Building Insanely Great Customer Loyalty
-
ISBN
:
9781259027680
-
Publisher
:
Tata Mcgraw Hill Education Private Limited
-
Subject
:
Business & Management
-
Binding
:
Paperback
-
Pages
:
256
-
Year
:
2012
₹
425.0
16.0% OFF
₹
357.0
357.0
Buy Now
Shipping charges are applicable for books below Rs. 101.0
View DetailsEstimated Shipping Time : 5-7 Business Days
View Details
-
Description
Apple's5 Core Principles?Now in the Palm of Your Hand! Revealing the methods behind Apple?s unparalleled retail success, bestselling author Carmine Gallo explains how business leaders can use them to drive growth and profits Rounding out his Steve Jobs/Apple trilogy, Carmine Gallo reveals the iconic brand?s five steps of service that all customer-facing employees follow to engage customers in a retail setting: Approach, Probe, Present, Listen, End with a fond farewell. The Apple Experience is based on first-hand interviews with professionals of all levels who have studied Apple, hundreds of hours observing the selling floor in Apple?s retail space, and extensive research into the company?s training programs. It helps retail business leaders serve both internal and external companies, create ?fearless? employees, and develop a ?feedback loop? that benefits everyone at every level. Famous for its success in the globally struggling retail environment, Apple has more than 350 retail stores worldwide; on average, each one receives 718,000 visitors per year, and sales per square foot is estimated at $5,600 Gallo is the global authority on Steve Jobs?s influence and innovations The five principles are presently being used by Disney to reinvent its stores and by JCPenney About The Author Carmine Gallo (Pleasanton, CA) is a communications consultant for some of the world?s top brands. In addition to his Wall Street Journal bestselling books on Steve Jobs/Apple, he is the author of The Power of foursquare. Table of Contents Part I: Inspiring Your Internal Customer 1 Dream Bigger 2 Hire for Smiles 3 Cultivate Fearless Employees 4 Build Trust 5 Foster a Feedback Loop 6 Develop Multitaskers 7 Empower Your Employees Part II: Serving Your External Customer 8 Follow Apple's Five Steps of Service 9 Reset Your Customer's Internal Clock 10 Sell the Benefit 11 Unleash Your Customer's Inner Genius 12 Create Wow Moments 13 Rehearse the Script 14 Deliver a Consistent Experience Part III: Setting the Stage 15 Eliminate the Clutter 16 Pay Attention to Design Details 17 Design Multisensory Experiences Conclusion: The Soul of Apple Notes Index
Related Items
-
of
-
OFFER
The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience
Carmine Gallo
Starts At
518.0
625.0
17% OFF
-
OFFER
The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are
CARMINE GALLO
Starts At
413.0
530.0
22% OFF
-
OFFER
Making Rain: The Secrets of Building Lifelong Client Loyalty
Andrew Sobel
Starts At
1143.0
1395.0
18% OFF
-
OFFER
Inside Steve's Brain : Busines Lessons from Steve Jobs, the Man who Saved Apple
Leander Kahney
Starts At
303.0
399.0
24% OFF
-
OFFER
Building Engines for Growth and Competitiveness in China: Experience with Special Economic Zones and Industrial Clusters
Douglas Zhihua Zeng
Starts At
2179.0
2986.0
27% OFF
-
OFFER
Starting and Building Your Catalog Sales Business: Secrets for Success in One of Today's Fastest-Growing Businesses
Herman Holtz
Starts At
3664.0
4261.0
14% OFF
-
OFFER
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
Leonardo Inghilleri
Starts At
1329.0
1872.0
29% OFF
-
OFFER
Apple: The Intrigue, Egomania and Business BlundersThat Toppled an American Icon (Random House Business Books)
Jim Carlton
Starts At
629.0
862.0
27% OFF
-
OFFER
Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
Alex L. Goldfayn
Starts At
934.0
1280.0
27% OFF
-
OFFER
The Agenda: What Every Business Must Do to Dominate the Decade
Michael Hammer
Starts At
300.0
395.0
24% OFF
-
OFFER
Rich Dad's Rich Kid, Smart Kid: Giving Your Child a Financial Head Start
Robert T. Kiyosaki
Starts At
446.0
595.0
25% OFF
