0

My Bag

0.00

₹

Download App

The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

by Erik Du Plessis

  • ISBN

    :  

    9780749461256

  • Publisher

    :  

    Kogan Page

  • Subject

    :  

    Business & Management, Biology, Life Sciences, Finance & Accounting

  • Binding

    :  

    HARDCOVER

  • Pages

    :  

    270

  • Year

    :  

    2011

₹

895.0

₹

895.0

Buy Now

Shipping charges are applicable for books below Rs. 101.0

View Details

Estimated Shipping Time : 5-7 Business Days

View Details

Share it on

  • Description

    The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand-building strategies.

Related Items

-

of

  • OFFER

    The Marketing Research Guide

    Robert E. Stevens

    Starts At

    285.0

    375.0

    24% OFF

  • OFFER

    Focus Group Research Handbook

    Holly Edmunds

    Starts At

    230.0

    295.0

    22% OFF

  • OFFER

    Market Research: A Guide to Planning, Methodology and Evaluation

    Paul Hague

    Starts At

    1091.0

    1495.0

    27% OFF

  • OFFER

    Observational Research Handbook: Understanding How Consumers Live with Your Product

    Bill Abrams

    Starts At

    588.0

    795.0

    26% OFF

  • OFFER

    Marketing Research

    Ravikant Mukherjee

    Starts At

    612.0

    795.0

    23% OFF

  • OFFER

    Marketing Research

    Bruce Wrenn

    Starts At

    141.0

    175.0

    19% OFF

  • OFFER

    Indigenous Markets in India: A Study in Tribal Areas

    K Mohan Reddy

    Starts At

    997.0

    1295.0

    23% OFF

  • OFFER

    Marketing Research: Text & Cases

    Mustafa A.

    Starts At

    260.0

    325.0

    20% OFF

  • OFFER

    Special Issue - Marketing Legends (Review of Marketing Research)

    Naresh K. Malhotra

    Starts At

    9165.0

    10658.0

    14% OFF

  • OFFER

    How to Mind Map : The Thinking Tool That Will Change Your Life 01 Edition

    Tony Buzan

    Starts At

    262.0

    350.0

    25% OFF

  • OFFER

    The Instant Egghead Guide to the Mind

    Anthes Emily

    Starts At

    2479.0

    2725.0

    9% OFF

  • OFFER

    The Mind of the Market

    Michael Shermer

    Starts At

    215.0

    250.0

    14% OFF

  • Mind Warriors: Winning Strategies with NLP

    Dipankar Khanna

    Starts At

    299.0

  • Mind Power (Collins Business Secrets)

    Martin Manser

    Starts At

    225.0

  • OFFER

    Righteous Mind: Why Good People Are Divided by Politics and Religion

    Jonathan Haidt

    Starts At

    591.0

    799.0

    26% OFF

  • OFFER

    The Advertised Mind: Ground-breaking insights into how our brains respond to advertising

    Erik Du Plessis

    Starts At

    269.0

    350.0

    23% OFF

  • OFFER

    Profilers: Leading Investigators Take You Inside the Criminal Mind

    John H. Campbell

    Starts At

    1619.0

    2218.0

    27% OFF

  • OFFER

    Sleights of Mind

    Starts At

    615.0

    799.0

    23% OFF

  • Art of Loving (Classics of Personal Development)

    Erich Fromm

    Starts At

    499.0

  • OFFER

    The Handbook of Brain Theory and Neural Networks (A Bradford Book)

    Michael A. Arbib

    Starts At

    1091.0

    1495.0

    27% OFF

  • OFFER

    Emotional Intelligence

    Daniel Goleman

    Starts At

    1746.0

    1919.0

    9% OFF

  • Psychology of Love (Penguin Modern Classics)

    Sigmund Freud

    Starts At

    599.0

  • OFFER

    Man Who Mistook His Wife for a Hat (Picador)

    Oliver Sacks

    Starts At

    355.0

    399.0

    11% OFF

  • Man Who Mistook His Wife for a Hat

    Oliver W. Sacks

    Starts At

    499.0

  • OFFER

    Self Illusion: Why There Is No 'You' Inside Your Head

    Bruce M. Hood

    Starts At

    449.0

    599.0

    25% OFF

© 2016, All rights are reserved.

Subscribe to Our Newsletter

 

Are you sure you want to remove the item from your Bag?

Yes

No

Added to Your Wish List

OK

Your Shopping Bag

- Bag Empty

Your Bag is Empty!!

Item

Delivery

Unit Price

Quantity

Sub Total

Shipping Charges : null Total Savings        : Grand Total :

Order Summary