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The Mind of the Market
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ISBN
:
9780805089165
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Publisher
:
Macmillan Uk
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
336
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Year
:
2011
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250.0
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215.0
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Description
How did we make the leap from ancient hunter- gatherers to modern consumers, and why do people get so emotional about financial decisions? The national best–seller, The Mind of the Market, uncovers the evolutionary roots of our economic behaviour.Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioural economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don’t get a fair reward for their work. Entertaining and eye-opening, The Mind of the Market explains the real science of economics.
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Author Biography
Michael Shermer is the author of nine previous books, including the best–selling Why People Believe Weird Things. He is a columnist for Scientific American, the publisher of Skeptic magazine, and the founder and director of the international Skeptics Society. He lives in Southern California.
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