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ISBN
:
9780749437305
Publisher
:
Kogan Page Business Books
Subject
:
Business & Management
Binding
:
PAPERBACK
Pages
:
278
Year
:
2002
₹
1495.0
₹
1091.0
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Fully revised and updated for the third edition, "Market Research" assumes no previous knowledge of the subject. Through clear, concise advice and real-lifecase studies, starting out in market research is made simple.
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