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The Mobile Marketing Revolution: How Your Brand Can Have a One-to-OneConversation with Everyone

by Jed Alpert

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ISBN

:

9781259029196
Publisher

:

McGraw Hill Education
Subject

:

Encyclopaedias & Reference Works
Binding

:

Paperback
Pages

:

240
Year

:

2012

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~~400.0~~

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304.0

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The Mobile Marketing Revolution gives you the framework to listen to, empower, inform, engage, and enlist the very people on which your success depends. From fundraising to polling to selling products and services, this book shows how to use mobile messaging to turn even the briefest initial interaction into a permanent engaged relationship. Better still, you can achieve all this without expanding overhead or building campaigns from scratch, but instead by integrating mobile into your organization’s existing processes and practices. About The Author Jed Alpert is cofounder of Mobile Commons. He serves as the company's Chief Strategy Officer, guiding its overall direction as it continues to grow at a rate of 40% per quarter. Table Of Contents 1 Why Mobile? 2 Being In Social Media Is Not Enough, You Have To Invite Everyone Back To Your Place 3 Step 1: Make The One-To-One Connection 4 Step 2: Discover The One-To-One Opportunities 5 Step 3: Inspire Action 6 Step 4: Develop A Long-Term Relationship 7 Use Data To Increase Conversions By Streamlining Users’ Experience Ben Stein 8 One-To-One Transforms Whole Companies 9 One-To-One Transforms Communications For Everyone Conclusion Notes Index

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