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The New Rules Of Marketing & PR
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ISBN
:
9788126526796
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Publisher
:
Wiley India Pvt Ltd
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Subject
:
Business & Management
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Binding
:
Paperback
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Pages
:
320
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Year
:
2010
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395.0
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292.0
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Description
The first edition of The New Rules of Marketing & PR Presented readers with a unique playbook to navigate marketing in the Internet Age. Now, in this fully revised and updated edition, author David Meerman Scott gives you all the hottest insider tips on the very latest winning tools and techniques so you can confidently market any product, service, or idea. With The New Rules of Marketing & PR, Second Edition, You'll soon be publishing powerful and effective information on the Web, reaching your buyers directly, and saving big on your budget. Table Of Contents Foreword by Robert Scoble Welcome to the Second Edition of theNew Rules Introduction I How the Web Has Changed the Rules of Marketing and PR 1. The Old Rules of Marketing and PR Are Ineffective in an Online World 2. The New Rules of Marketing and PR 3. Reaching Your Buyers Directly II Web-Based Communications to Reach Buyers Directly 4. Social Media and Your Targeted Audience 5. Blogs: Tapping Millions of Evangelists to Tell Your Story 6. Audio and Video Drive Action 7. The New Rules of News Releases 8. Going Viral: The Web Helps Audiences Catch the Fever 9. The Content-Rich Web Site III Action Pan for Harnessing the Power of the New Rules 10. You Are What You Publish: Building Your Marketing and PR Plan 11. Online Though Leadership to Brand Your Organization as a Trusted Resource 12. How to Write for Your Buyers 13. How Web Content Influences the Buying Process 14. Social Networking Sites and Marketing 15. Blogging to Reach Your Buyers 16. Video and Podcasting Made, Well, as Easy as Possible 17. How to News Releases to Reach Buyers Directly 18. The Online Media Room: Your Front Door for Much More Than the Media 19. The New Rules for Reaching the Media 20. Search Engine Marketing 21. Make It Happen Acknowledgments for the Second Edition Index
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Author Biography
Preview: World Wide Rave Preview: The New Rules of Social Media book series
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