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The Religious Dimensions of Advertising 4.0%OFF

The Religious Dimensions of Advertising

by Tricia Sheffield

  • ISBN

    :  

    9781403974709

  • Publisher

    :  

    Palgrave Macmillan

  • Subject

    :  

    Encyclopaedias & Reference Works

  • Binding

    :  

    Hardcover

  • Year

    :  

    2006

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8957.0

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8598.0

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  • Description

    This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions--analogous to Durkheim's description of objects as totems.

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