The Secrets of Selling : How To Win In Any Sales Situation

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The rules of selling rarely change. In some areas of business fashions and buzzwords come and go at the speed of light, but in sales there is a gold standard that changes little over time. This book describes that gold standard for you. Once learnt, The Secrets of Selling will stay with you for life – you’ll wonder what you ever did without them. This is an extremely practical book with advice that you can put into practice to improve your sales success straightaway. It offers common sense guidelines that you will want to refer to againand again. The Secrets of Selling is divided into three sections. The first deals with sales meetings and sales proposals and the second shows you the most effective methods for winning new work, not just from existing clients, but from new ones too. The third section gives you all the secret weapons you need to become a top flight salesperson, from negotiating the contract, to managing your contacts to measuring your sales performance. These are the critical elements that are often overlooked, but if you get them right, you will come out on top, every time.For Sale in Indian subcontinent onlyFeatures Genuinely practical approach - its goal is to provide the reader with the tips, tricks and techniques that will help them improve their sales performance. Covers the full range of situations that sales people at all levels will encounter, from how to size up your prospective client quickly to the best time to mention your price. It pulls off the difficult trick of being comprehensive yet snappily written and easy to navigate - essential features for the time pressured modern sales professional. Contents Section 1: Sales meetings and sales proposals 1. What to say in sales meetings 2. How to quickly and accurately assess the character of your prospect 3. Using emotion in selling 4. Body language in sales meetings 5. How to write proposals 6. Writing words that sel Section 2: How to find new business7. Finding new business through mailshots 8. Finding new business through seminars 9. How to use the telephone to make appointments 10. Finding new business through partnersSection 3: Becoming a complete salesperson11. How to brand and advertise your company effectively 12. Presentations, away days and exhibitions 13. Getting the most from the media 14. Tips on beating the competition 15. How to measure performance16. Tips on managing your contacts 17. Tips on managing large accounts 18. Tips on negotiation 19. How to sort the contract stage painlessly 20. So what makes the difference between average and top flight sales performance?