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The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
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ISBN
:
9781578517800
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Publisher
:
Harvard Business School Press
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Subject
:
Business & Management
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Binding
:
Hardcover
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Pages
:
288
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Year
:
2003
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Description
For executives, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. Chakravorti provides a new framework for interconnected choice built on concepts from game theory and carried out using hands-on, go-to-market strategies.FOR EXECUTIVES, strategists, and students of technology-driven industries, this is a powerful playbook for the high-stakes innovation game. The market is full of fluctuating, and seemingly illogical, fortunes: A long shot like eBay catches fire, while a revolutionary concept like WebMD fails. Yet, says Bhaskar Chakravorti, perhaps these outcomes should be expected. Innovations succeed only when individuals adopt them. Paradoxically, in highly interconnected markets, this happens slowly: Adoption by one depends on adoption by others. To help strategists leverage this paradox, Chakravorti provides a new framework for interconnected choice built on concepts from game theory and carried out using hands-on, go-to-market strategies.
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