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The Success Case Method: Find Out Quickly What's Working and What's Not
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ISBN
:
9781576751855
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Publisher
:
Berrett-Koehler Publishers
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Subject
:
Business & Management
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Binding
:
PAPERBACK
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Pages
:
220
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Year
:
2003
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2384.0
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Description
The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered "success"; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization.
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Author Biography
Robert O. Brinkerhoff, Ed.D., an internationally recognized expert in evaluation and training effectiveness, has been a consultant to dozens of major companies and organizations in the United States, South Africa, Russia, Europe, Australia, New Zealand, Singapore, and Saudi Arabia. Rob's clients include American Express, Anheuser-Busch, Anglo-American Corporation (Johannesburg), the Federal Aviation Administration, Compaq, Canadian Tire, EDS Corp., QUALCOMM, the U.S. Postal Service, and the World Bank.
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